Last year I was lucky enough to have a short one-on-one consultation with someone from YouTube about my channel. “Oh it’s an ESL channel”, he said. “You do realise that’s very niche”. English teaching dominates my world, but of course in the much wider world of YouTube, he was absolutely right. The big topics are things like gaming, music, fashion and lifestyle and English teaching is very niche.
I think it has enormous potential for growth though. There are so many people needing English around the world who don’t have access to a teacher, and video is such a great medium for learning a language because you can see it being used in context.
Next week I’m having another consultation with YouTube and a whole load more because Simple English Videos has just won one of YouTube’s 2016 NextUp Creator Awards. YAY! I’ll get a weeks training in production techniques at the studios in NYC, the opportunity to collaborate and capture footage with other winners and $2500 in vouchers for production equipment. (Pinch me – is it really happening?) And that is why happiness is the topic of our latest video.